NDW Blog
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The NDW Blog

Tool releases, guides, and digital marketing insights from our apps team.

Google's June 15 Consent Change May Have Broken Your Conversion Tracking
AdAudit Pro
Google's June 15 Consent Change May Have Broken Your Conversion Tracking
On June 15, Google made ad_storage the sole controller of all advertising data — removing the GA4 Signals backstop millions of accounts quietly relied on. Here's what breaks silently and how to check.
24 Jun 2026 · 4 min read
Introducing AdAudit Pro: See Your Google and Meta Spend Together
AdAudit Pro
Introducing AdAudit Pro: See Your Google and Meta Spend Together
Most brands run Google Ads and Meta Ads in silos. AdAudit Pro is the first tool that audits both together — revealing the wasted spend and missed opportunities hiding in the gap between platforms.
21 Jun 2026 · 2 min read
The PMax Tax: How Performance Max Quietly Eats 15-25% of Your Search Budget
AdAudit Pro
The PMax Tax: How Performance Max Quietly Eats 15-25% of Your Search Budget
Performance Max and Search campaigns can bid on the same query - and you pay for the overlap. Here's how to find the wasted spend hiding inside your own account.
6 May 2026 · 3 min read