If you’re spending on both Google Ads and Meta Ads, there’s a number your agency almost certainly isn’t showing you: combined wasted spend.
Each platform reports its own numbers in its own dashboard. Google shows you your Quality Scores. Meta shows you your frequency. But nobody’s showing you what happens when your Google campaigns don’t talk to your Meta campaigns — and the answer, almost universally, is money left on the table.
What AdAudit Pro looks for
AdAudit Pro runs a combined audit across both platforms, scoring each on a letter grade from A to F. It surfaces three categories of issues:
- Wasted spend — keywords with low Quality Scores, ad sets with frequency above 4x, campaigns spending with no conversion tracking
- Cross-platform gaps — when your Google search visitors aren’t being retargeted on Meta, or when your Meta audiences overlap with your Google branded campaigns
- Structural issues — campaign settings, bidding strategies, and audience configurations that silently cap performance
What we found for one realty client
For one of our real estate clients, a combined audit surfaced wasted spend across Google and Meta of ₹1.18 lakh per month — on a combined budget of ₹4.82 lakh. That’s 24.5% of total spend going nowhere.
The single biggest cross-platform finding: Meta campaigns were missing 88% of Google search visitors. Anyone who searched for “luxury apartments” on Google but didn’t convert was almost never seeing a Meta retargeting ad within 24 hours. The pixel was misfiring.
How we use this at Newgen DigitalWorks
We run this audit for every new client engagement before we touch a single campaign. It’s the fastest way to find quick wins and set a baseline. Most clients see a 15–25% reduction in wasted spend in the first 30 days just from fixing what the audit flags.
If you want to see what this looks like for your brand, request a free audit from the AdAudit Pro page.