Eyemaptics — Predict Your Winning Ad Creative Before You Spend

Why pre-testing matters

The algorithm reads your creative before your audience does

After Meta's Andromeda update, the delivery algorithm reads your creative to decide who sees it. Targeting matters less; the creative does the work. Vetting it before launch is no longer optional — a weak creative doesn't just underperform, it tells the platform to show your ad to the wrong people. Eyemaptics filters weak creatives before you pay to test the strong ones.

Sample Verdict

This is what a verdict looks like.

A predictive tool that won't show its output is a black box. Here's a sample comparison — illustrative data, real structure.

Creative A vs Creative B — Meta · Conversion campaign Sample Data

Creative B predicted to outperform by 23% for conversion campaigns on Meta — stronger focal hierarchy, CTA visible in the first 0.5s scan path. Creative A wins on brand recall.

Attention Flow

A

64

B

88

Message Clarity

A

71

B

84

CTA Visibility

A

58

B

91

Brand Salience

A

86

B

74

How It Works

From two creatives to a verdict in minutes

01

Upload two variants

Two ad creatives in any common format — statics, key frames, or concept boards.

02

Set platform & goal

Meta, Google or programmatic; awareness, traffic or conversion. Scoring adapts to where and why the ad will run.

03

AI analysis runs

12 categories, 52 parameters — attention flow, focal hierarchy, message clarity, CTA visibility, brand salience, platform fit and more.

04

Get the verdict

A side-by-side comparison with category scores, the predicted winner for your goal, and what to fix on the loser.

FAQ

Questions advertisers ask us

How are the predictions made?

Each creative is scored against a predetermined set of 52 measuring factors across 12 categories — the same dimensions a creative strategist reviews, applied consistently by AI. The verdict shows you the category-level scores, not just a winner, so you can see why one creative is predicted to outperform.

Which formats are supported?

Static image creatives for Meta, Google and programmatic placements. Upload the two variants you're deciding between; the tool guides you through platform and goal selection.

Is my creative stored or used for AI training?

Uploaded creatives are stored to generate and retain your analysis, but they are never used to train AI models.

Does this replace live A/B testing?

No — it filters weak creatives before you pay to test the strong ones. Use Eyemaptics to decide what's worth putting budget behind, then let the platform's live data confirm it.

From the Field Notes