Apps Suite  ›  AI Marketing Automation
Performance Marketing · Regulated Industries

Compliant campaigns — generated in minutes, approved in hours

In BFSI, insurance and pharma, the slow part of a campaign isn't the writing — it's getting every line through legal and compliance. This platform generates personalised campaign variants with compliance screening built into the generation step, so what reaches your review queue is already screened, annotated and approvable.

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AI Marketing Automation illustration
4 steps
from customer CSV to ready-to-send output
Screened
every variant checked against your ruleset before human review
Annotated
flags carry the reason, not just a rejection
Audited
who approved what, when — a complete trail
The real bottleneck

Compliance is the bottleneck. So that's what we automated.

Any AI can now write a thousand campaign variants. In a regulated business that solves nothing — because every variant still queues for legal and compliance review, and the campaign ships weeks later. This platform inverts the order: your compliance ruleset screens content at generation, flags restricted phrases and missing disclosures automatically, and routes annotated variants to your reviewers. Creation gets faster because approval does.

Key Capabilities

Personalisation and compliance in the same engine

01
Segment-level personalisation
Upload customer segments and generate variants tuned to each — life stage, product holding, language and channel.
02
Multi-channel output
SMS, email HTML and WhatsApp message formats generated together, consistent across the campaign.
03
Built-in compliance check
Every variant is screened against your onboarded compliance ruleset before export — restricted phrases, mandatory disclosures, product-claim rules — flagged with the reason, not just a rejection.
04
Approval workflows
Multi-step review queues with roles, annotations and an audit trail of who approved what, when.
05
Brand & legal guidelines
Your internal brand voice and legal language rules ride alongside the regulatory ruleset — one screening pass covers both.
06
Export or push
Download ready-to-send files per channel, or push to your execution platform via API.
Workflow

Four steps from segment file to send-ready campaign

01
Upload
Customer segment CSV in, campaign objective set.
02
Configure
Channels, tone, offer parameters and the compliance ruleset that applies.
03
Review
Screened, annotated variants arrive in the approval queue — reviewers approve, edit or reject with full context.
04
Download
Approved variants export per channel, ready for your execution platform.
Regulatory Coverage

Built around the rules your reviewers actually check

Rulesets are configured to your obligations during onboarding — regulator ad codes, disclosure requirements and consent rules alongside your internal brand and legal guidelines. Your compliance team defines the rules once; every campaign inherits them.

Your regulator's ad codes
RBI, IRDAI or SEBI advertising norms encoded as screening rules during onboarding — as your compliance team interprets them.
Mandatory disclosures
Product-class disclosures checked for presence and placement in every variant.
Restricted phrases
Your restricted-language list enforced at generation, with the violating phrase flagged.
DPDP consent awareness
Campaign flows designed around consent status in your segment data.
Your team owns the ruleset
Compliance defines and updates the rules — the platform just enforces them consistently.
Nothing ships unsigned
Human sign-off is required on every campaign. The AI screens; your reviewers approve.
FAQ

Questions marketing and compliance heads ask us

Does this replace our compliance team?
No — it moves their work earlier and makes it smaller. The platform screens and annotates; your reviewers approve. Nothing is sent without human sign-off.
How does our compliance ruleset get into the system?
During onboarding we encode your restricted phrases, mandatory disclosures, product-claim rules and regulator requirements with your compliance team — then they own and update the ruleset.
Where does our customer data go?
Segment files are processed within a controlled environment scoped with your IT team during onboarding — data handling architecture is agreed before anything is uploaded.
Which channels does it export to?
SMS, email HTML and WhatsApp message formats, with API push to execution platforms scoped per deployment.
Can it work with our approval hierarchy?
Yes — multi-step review queues with roles, annotations and an audit trail of who approved what, when.
How is it priced?
Pricing depends on campaign volume and deployment model. Tell us your monthly volumes and we'll quote within two business days.
From the Field Notes

Ideas behind AI Marketing Automation

Recent articles from the NDW blog about the problem this tool solves.

Jun 24, 2026
In Regulated Marketing, Compliance Is the Real Bottleneck — Not Creativity
In banking, insurance and pharma, the slow part of a campaign isn't writing it — it's getting every line through legal and compliance. That's the part AI should be solving.
Read article →
Jun 24, 2026
Personalisation at Scale Is Easy. Doing It Compliantly Isn't.
Spinning up a thousand personalised variants is trivial for AI. Making sure every one of them is compliant is the hard part — and the only part that matters in a regulated sector.
Read article →
Contact

See it configured for your campaigns

Tell us about your campaign volume, compliance requirements and existing martech stack — we'll show you a tailored demo with your use case.

We reply within one business day. Or email us directly at hello@newgendigital.com